Executive Leadership & Parenting Coach · Speaker
Executive Leadership & Parenting Coach · Speaker
Come Hometo Your Power
Shift the way you see yourself and others
For nearly two decades, institutional investors trusted my perspective on high-stakes decisions. Today, I bring the depth of that experience, and the wisdom life has taught me, to my work with women, leaders, and teens, and to stages around the world.


L'arte di Vivere
Six nights in a magical 14th-century monastery in Umbria, Italy. A journey inward, through presence, beauty, stillness, and a gentle return to the deeper layers of your Soul.
Sep 17 – Sep 23, 2026 · Umbria, Italy · 12 Women
Learn More & RegisterEvery new cycle of your lifecalls forth a differentversion of you.
Sometimes the work is about returning to yourself.
Together, we discover what this version needs.
so you can move forward feeling powerful, aligned, and fully you.
THE WORKEverything changes when you learn to know and trust yourself.
Because how can you truly trust someone you don't really know?
The heart of my work is simple: I help you get to know yourself; your emotions, your mind, your inherited patterns and beliefs, your values, the essence of who you are, and the deeper wisdom within you.
Because the more deeply you know yourself, the more fully you can trust yourself, and the more freely you can choose how you want to live, love, lead, and relate to the people who matter most.
Start Where You Are
Whether we work privately, within your family, or in community, the focus is the same: to make the unconscious conscious, restore alignment, and support the version of you that is emerging now.

Private 1:1 Work
When you're ready for deep, lasting transformation
Explore
Leadership & Mentorship
When success needs to feel sustainable and aligned
Explore
Mother–Daughter Work
When relationship repair and legacy matter most
ExploreIf you are not sure where to start, it's ok, the only thing you need to know is where you are, and be willing to meet yourself there.
women from all paths; from corporate, wellness to the soulful world
The Difference
Why Women Choose to WorkWith Me
I bring a rare combination to this work: the ability to see what others may miss, a deep understanding of what shapes human behavior, and a steadfast belief in your capacity to trust yourself and meet whatever life brings.

I See What Others Miss
Nearly two decades as a hedge fund CFO and operational due diligence executive sharpened my ability to notice patterns, blind spots, and what lies beneath the surface. I bring that same depth of attention to you.
Strategy Meets Soul
My training spans executive coaching, behavioral neuroscience, conscious parenting, trauma-informed practice, and mindfulness — integrated with the discipline of my professional experience and the wisdom life has taught me.
I've Lived It
From burnout to choosing what energizes me. From autopilot to presence. From strained relationships to genuine repair. From loss to purpose. I know the path because I’ve walked it.
I Believe in You, Until You Do Too
I believe in your capacity, even when you may not see it yourself. Together, we build your trust in yourself and your resilience, so you become your own source of love and clarity, and trust your own discernment.
INNER TRUST
Explore the Method“This work is ultimately about becoming someone you can rely on from within - connected to your values, your emotions, your wisdom, and the essence of who you are. So when life changes, challenges you, or asks more of you, you have a relationship with yourself you can trust.”

Learn More About Who I Am
Hi, I'm Geno
I was born and raised in Guatemala, curious from an early age about people, what drives us, and why we become who we become. After moving to the U.S. for college, that curiosity took me into an unexpected world: institutional finance, first as a hedge fund CFO and later evaluating investment managers and their operations across more than $100 billion in assets on behalf of institutional investors.
Then life asked me to look somewhere I hadn't been looking: within.
I lost my mom to cancer, and my world stopped. Around the same time, I began to see my relationship with my daughters differently. I realized there was nothing I needed to fix in them. I was the one being invited to look at myself—at my patterns, my beliefs, my emotions, and what I was carrying into the relationships that mattered most.
That journey changed how I live, how I parent, how I lead—and eventually, the direction of my work.
Today, I bring all of it with me—the depth and skills of my professional experience, years of training and exploration in human development, the wisdom life has taught me, and the intuition and Soul that have always been part of who I am. Together, they allow me to see deeply, work beneath the surface, and create the conditions for real, often unexpected, and lasting change.
What People Are Saying
Transformations That Last
"Working with Geno has been transformational. She helped me see patterns I'd been blind to for decades. For the first time, I feel like I'm parenting from presence instead of fear."
Sarah M.
CEO & Mother of Two
For Organizations & Groups
Bring the Work to Your Team & Community
Transformative experiences for conferences, corporate events, and retreats.
I'm thinking... "I want to inspire my team or audience"

Transformative Talks for Organizations
Speaking & Keynotes
Powerful keynotes on emotional intelligence, leadership, and unlocking your potential. Perfect for corporate events, conferences, and women's summits.
Book GenoI'm thinking... "I want an immersive experience"

Deep Immersive Experiences
Workshops & Retreats
Day retreats, multi-day immersions, and intensive workshops for women, girls, and mother-daughter duos ready to create lasting shifts together.
Explore ExperiencesAs Heard On
Podcast Guest
It Ends with You
How We Stop Passing Pain to Our Children
Confessions with a Spiritual Entrepreneur
Emotions, Mother-Daughter Relationships & Feminine Leadership
Mystical Sisterhood
Creating an Empowered Life: The Journey of Courage, Intuition, and Transformation
The Jen Marples Show
How to Turn Your Pain into Purpose
Permission to Thrive
The Power of Inner Work: Q&A with Geno La Placa and Suzi Lula
Permission to Thrive
A Conversation About Thriving on Your Own Terms
It Ends with You
How We Stop Passing Pain to Our Children
Confessions with a Spiritual Entrepreneur
Emotions, Mother-Daughter Relationships & Feminine Leadership
Mystical Sisterhood
Creating an Empowered Life: The Journey of Courage, Intuition, and Transformation
The Jen Marples Show
How to Turn Your Pain into Purpose
Permission to Thrive
The Power of Inner Work: Q&A with Geno La Placa and Suzi Lula
Permission to Thrive
A Conversation About Thriving on Your Own Terms
The Circle
The (Co) Lab
An open circle of women leaders who act from integrity, presence, wisdom, and intuition. Together, we co-create through collaboration and inspiration, opening new possibilities for how women connect, create, and lead.
"This is about expansion through collaboration."
Explore the Circle


Ready to Begin?
Let's Start Your Journey
I will walk with you through the darkness as you remember your light. Book a discovery call and let's explore if we're the right fit for each other.
"I will not rescue you, for you are powerful. I will not fix you, for you are perfect. I will walk with you through the darkness as you remember your light."
— My Promise to You
