Book Passage · Geno La Placa & Shirin Aryanpour are hosting Dr. Shefali

    Executive Leadership & Parenting Coach · Speaker

    Come Hometo Your Power

    Shift the way you see yourself and others

    For nearly two decades, institutional investors trusted my perspective on high-stakes decisions. Today, I bring the depth of that experience, and the wisdom life has taught me, to my work with women, leaders, and teens, and to stages around the world.

    Book Me to Speak
    Geno La Placa
    Yoga studio in a restored Umbrian monastery overlooking the hills
    Upcoming Retreat3 Spots Left

    L'arte di Vivere

    Six nights in a magical 14th-century monastery in Umbria, Italy. A journey inward, through presence, beauty, stillness, and a gentle return to the deeper layers of your Soul.

    Sep 17 – Sep 23, 2026 · Umbria, Italy · 12 Women

    Learn More & Register

    AT A GLANCE

    Pioneer

    Among the first Latina CFOs in the hedge fund world

    20+Years

    Finance & Leadership

    $100B+

    Assets Due Diligence

    100s+

    Women Supported

    3Daughters

    Who Changed My Life

    Lead with PowerBe Present in MotherhoodConnect to Yourself AgainTrust Your IntuitionLove Your LifeBuild Connected RelationshipsManifest & Create Your DreamsFeel EnergizedTransform Your LifeEvolveUnlock Your PotentialBe Kind to YourselfLead with PowerBe Present in MotherhoodConnect to Yourself AgainTrust Your IntuitionLove Your LifeBuild Connected RelationshipsManifest & Create Your DreamsFeel EnergizedTransform Your LifeEvolveUnlock Your PotentialBe Kind to Yourself

    Every new cycle of your lifecalls forth a differentversion of you.

    Sometimes the work is about returning to yourself.

    Together, we discover what this version needs.

    so you can move forward feeling powerful, aligned, and fully you.

    THE WORK

    Everything changes when you learn to know and trust yourself.

    Because how can you truly trust someone you don't really know?

    The heart of my work is simple: I help you get to know yourself; your emotions, your mind, your inherited patterns and beliefs, your values, the essence of who you are, and the deeper wisdom within you.

    Because the more deeply you know yourself, the more fully you can trust yourself, and the more freely you can choose how you want to live, love, lead, and relate to the people who matter most.

    Start Where You Are

    Whether we work privately, within your family, or in community, the focus is the same: to make the unconscious conscious, restore alignment, and support the version of you that is emerging now.

    Private 1:1 Work

    Private 1:1 Work

    When you're ready for deep, lasting transformation

    Explore
    Leadership & Mentorship

    Leadership & Mentorship

    When success needs to feel sustainable and aligned

    Explore
    Mother–Daughter Work

    Mother–Daughter Work

    When relationship repair and legacy matter most

    Explore

    If you are not sure where to start, it's ok, the only thing you need to know is where you are, and be willing to meet yourself there.

    Who works with me

    women from all paths; from corporate, wellness to the soulful world

    The Difference

    Why Women Choose to WorkWith Me

    I bring a rare combination to this work: the ability to see what others may miss, a deep understanding of what shapes human behavior, and a steadfast belief in your capacity to trust yourself and meet whatever life brings.

    Geno with coffee
    01

    I See What Others Miss

    Nearly two decades as a hedge fund CFO and operational due diligence executive sharpened my ability to notice patterns, blind spots, and what lies beneath the surface. I bring that same depth of attention to you.

    02

    Strategy Meets Soul

    My training spans executive coaching, behavioral neuroscience, conscious parenting, trauma-informed practice, and mindfulness — integrated with the discipline of my professional experience and the wisdom life has taught me.

    03

    I've Lived It

    From burnout to choosing what energizes me. From autopilot to presence. From strained relationships to genuine repair. From loss to purpose. I know the path because I’ve walked it.

    04

    I Believe in You, Until You Do Too

    I believe in your capacity, even when you may not see it yourself. Together, we build your trust in yourself and your resilience, so you become your own source of love and clarity, and trust your own discernment.

    INNER TRUST

    “This work is ultimately about becoming someone you can rely on from within - connected to your values, your emotions, your wisdom, and the essence of who you are. So when life changes, challenges you, or asks more of you, you have a relationship with yourself you can trust.”

    Explore the Method
    Geno La Placa tossing papers

    Learn More About Who I Am

    Hi, I'm Geno

    I was born and raised in Guatemala, curious from an early age about people, what drives us, and why we become who we become. After moving to the U.S. for college, that curiosity took me into an unexpected world: institutional finance, first as a hedge fund CFO and later evaluating investment managers and their operations across more than $100 billion in assets on behalf of institutional investors.

    Then life asked me to look somewhere I hadn't been looking: within.

    I lost my mom to cancer, and my world stopped. Around the same time, I began to see my relationship with my daughters differently. I realized there was nothing I needed to fix in them. I was the one being invited to look at myself—at my patterns, my beliefs, my emotions, and what I was carrying into the relationships that mattered most.

    That journey changed how I live, how I parent, how I lead—and eventually, the direction of my work.

    Today, I bring all of it with me—the depth and skills of my professional experience, years of training and exploration in human development, the wisdom life has taught me, and the intuition and Soul that have always been part of who I am. Together, they allow me to see deeply, work beneath the surface, and create the conditions for real, often unexpected, and lasting change.

    What People Are Saying

    Transformations That Last

    "Working with Geno has been transformational. She helped me see patterns I'd been blind to for decades. For the first time, I feel like I'm parenting from presence instead of fear."

    Sarah M.

    CEO & Mother of Two

    For Organizations & Groups

    Bring the Work to Your Team & Community

    Transformative experiences for conferences, corporate events, and retreats.

    I'm thinking... "I want to inspire my team or audience"

    Speaking & Keynotes

    Transformative Talks for Organizations

    Speaking & Keynotes

    Powerful keynotes on emotional intelligence, leadership, and unlocking your potential. Perfect for corporate events, conferences, and women's summits.

    Book Geno

    I'm thinking... "I want an immersive experience"

    Workshops & Retreats

    Deep Immersive Experiences

    Workshops & Retreats

    Day retreats, multi-day immersions, and intensive workshops for women, girls, and mother-daughter duos ready to create lasting shifts together.

    Explore Experiences

    As Heard On

    Podcast Guest

    It Ends with You

    How We Stop Passing Pain to Our Children

    Confessions with a Spiritual Entrepreneur

    Emotions, Mother-Daughter Relationships & Feminine Leadership

    Mystical Sisterhood

    Creating an Empowered Life: The Journey of Courage, Intuition, and Transformation

    The Jen Marples Show

    How to Turn Your Pain into Purpose

    Permission to Thrive

    The Power of Inner Work: Q&A with Geno La Placa and Suzi Lula

    Permission to Thrive

    A Conversation About Thriving on Your Own Terms

    It Ends with You

    How We Stop Passing Pain to Our Children

    Confessions with a Spiritual Entrepreneur

    Emotions, Mother-Daughter Relationships & Feminine Leadership

    Mystical Sisterhood

    Creating an Empowered Life: The Journey of Courage, Intuition, and Transformation

    The Jen Marples Show

    How to Turn Your Pain into Purpose

    Permission to Thrive

    The Power of Inner Work: Q&A with Geno La Placa and Suzi Lula

    Permission to Thrive

    A Conversation About Thriving on Your Own Terms

    The Circle

    The (Co) Lab

    An open circle of women leaders who act from integrity, presence, wisdom, and intuition. Together, we co-create through collaboration and inspiration, opening new possibilities for how women connect, create, and lead.

    Collaboration over comparison
    Connection over control
    Creativity over fear

    "This is about expansion through collaboration."

    Explore the Circle
    Women collaborating together
    Women leaders at event
    Women panel discussion

    Ready to Begin?

    Let's Start Your Journey

    I will walk with you through the darkness as you remember your light. Book a discovery call and let's explore if we're the right fit for each other.

    "I will not rescue you, for you are powerful. I will not fix you, for you are perfect. I will walk with you through the darkness as you remember your light."

    — My Promise to You

    Light through doorway